It's In There!
About
Prego Spaghetti Sauce has been a flagship product in Campbell Soup Company’s portfolio for more than thirty years. This book showcases the creativity, science, and determination that were key to Prego’s development. From the tomato breeding to the recipe formulation to the engineering and mechanical feats necessary for production—not to mention the marketing research and advertising efforts needed to position Prego in the marketplace—It's In There!® is a memoir-based product history of an iconic brand found today in kitchens around the world.
Proceeds from the sales of this book benefit OSU scholarships.
Excerpt
A bottle of Chianti and my wife's special spaghetti was big eating for poor graduate students in the 1960s. Our group had gathered in our tiny apartment to celebrate another win of the Ohio State football team, and my wife Sandi had fixed her family's secret spaghetti sauce recipe.
Being a farm boy of German-Irish, "meat-and-potato" ancestry, I viewed spaghetti as pretty fancy and exotic fare. The sauce tasted very good but in my humble opinion it had a fatal flaw. In scientific terms, it suffered from "syneresis" or, in everyday language, it "weeped." Liquid separated from the tomato pulp and little red rivers ran and collected at the bottom and sides of the plate. So, I left the table, went to the sink, and drained off the free liquid, trying not to dump the whole plate of pasta and sauce into the sink.